Salma Abaoubida is the head of CRS and sustainability at Apparel Group, a multi-award-winning global fashion and lifestyle retail conglomerate headquartered in Dubai. The group operates more than 2,300 stores across the Gulf Cooperation Council, representing 85+ brands and employing more than 24,000 multicultural staff. Abaoubida leads sustainability initiatives, aligning business operations with environmental and social impact goals while driving corporate responsibility across the organization.